{"id":3079,"date":"2024-12-29T12:19:41","date_gmt":"2024-12-29T12:19:41","guid":{"rendered":"https:\/\/kaciapaskaicius.lt\/?p=3079"},"modified":"2024-12-29T12:19:43","modified_gmt":"2024-12-29T12:19:43","slug":"n-harhut-using-behavioral-science-in-marketing","status":"publish","type":"post","link":"https:\/\/kaciapaskaicius.lt\/?p=3079","title":{"rendered":"N. Harhut. Using Behavioral Science in Marketing"},"content":{"rendered":"\n<p>Man atrodo, kad atradau bombin\u0119 knyg\u0105 apie vartotojo elgsen\u0105 tiems, kurie iki \u0161iol veik\u0117 pagal intuicij\u0105, o ne patikrintas rinkodaros schemas. Pasitelkiant psichologijos ypatybes ir sujungus jas su rinkodaros galimyb\u0117mis, pavyksta daryti reik\u0161ming\u0105 \u012ftak\u0105 \u017emoni\u0173 pasirinkimams.<\/p>\n\n\n\n<p>Vartotojo elgsena \u2013 tai atskiras mokslas, kuris, pana\u0161u, man tampa vis \u012fdomesnis. Galima sakyti, kad toks mokslas leid\u017eia manipuliuoti \u017emon\u0117mis, ir tai b\u016bt\u0173 tiesa. Bandome pergudrauti patys save.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/kaciapaskaicius.lt\/wp-content\/uploads\/2024\/12\/20241116_133927-1.mp4\"><\/video><\/figure>\n\n\n\n<p>Tampa ai\u0161ku, kad daugiau parduoda tie, kurie remiasi vartotoj\u0173 elgsena, testuoja savo svetaines, vizualus. Tod\u0117l, kaip tekst\u0173 k\u016br\u0117jai, \u0161i knyga man tapo lobynu, nes mano mintyse da\u017enai kyla \u0161ie klausimai:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kaip sukelti susidom\u0117jim\u0105?<\/strong><\/li>\n\n\n\n<li><strong>Kokie komunikacijos b\u016bdai didina lojalum\u0105 ir \u012fsitraukim\u0105?<\/strong><\/li>\n\n\n\n<li><strong>Lengvi b\u016bdai padidinti pardavimo pajamas.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>N. Harhut knyga <strong>\u201eUsing Behavioral Science in Marketing\u201c<\/strong> yra \u201esukramtytos\u201c, veiksmingos ir pla\u010diai naudojamos vartotoj\u0173 elgsenos taktikos, kurias lengvai pritaikysi savo komunikacijoje. \u010cia ai\u0161kiai ir strukt\u016bruotai pateikiamos rinkodaros taktikos, o kiekvieno skyriaus pabaigoje rasite praktinius patarimus, kaip taikyti pateikt\u0105 informacij\u0105.<\/p>\n\n\n\n<p>Negana to, prid\u0117ta koncentruota rezium\u0117 su svarbiausiomis mintimis \u2013 tiems, kurie nor\u0117t\u0173 gr\u012f\u017eti prie esm\u0117s kiek v\u0117liau.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"822\" src=\"https:\/\/kaciapaskaicius.lt\/wp-content\/uploads\/2024\/12\/20241116_132600-1-1024x822.jpg\" alt=\"\" class=\"wp-image-3081\" srcset=\"https:\/\/kaciapaskaicius.lt\/wp-content\/uploads\/2024\/12\/20241116_132600-1-980x787.jpg 980w, https:\/\/kaciapaskaicius.lt\/wp-content\/uploads\/2024\/12\/20241116_132600-1-480x385.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p><strong>Temos, kurios aptariamos knygoje:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Emocijos vs racionalumas<\/strong><\/li>\n\n\n\n<li><strong>I\u0161skirtinumo principas<\/strong><\/li>\n\n\n\n<li><strong>Visuomen\u0117s nuomon\u0117s svarba<\/strong><\/li>\n\n\n\n<li><strong>Istorij\u0173 pasakojimas<\/strong><\/li>\n\n\n\n<li><strong>Tekst\u0173 akcent\u0173 patarimai<\/strong><\/li>\n\n\n\n<li><strong>Praktiniai patarimai el. svetain\u0117ms<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Po kiekvienos i\u0161 \u0161i\u0173 tem\u0173 laukia i\u0161samus literat\u016bros s\u0105ra\u0161as, tad bus lengva su\u017einoti dar daugiau! Pavyzd\u017eiui, a\u0161 nusprend\u017eiau \u012f telefon\u0105 \u012fsikelti R. Shotton knyg\u0105 <strong>\u201eChoice Factory: 25 Behavioral Biases That Influence What We Buy\u201c<\/strong>.<\/p>\n\n\n\n<p><strong>Stovi eil\u0117je? \u012esijunk knyg\u0105 telefone!<\/strong><\/p>\n\n\n\n<p>Beje, met\u0173 pabaigai pridedu savo reels su geriausiais 2024-\u0173j\u0173 met\u0173 skaitiniais. \u012ekv\u0117pimui.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" controls src=\"https:\/\/kaciapaskaicius.lt\/wp-content\/uploads\/2024\/12\/VID_20241229_041731_760.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Man atrodo, kad atradau bombin\u0119 knyg\u0105 apie vartotojo elgsen\u0105 tiems, kurie iki \u0161iol veik\u0117 pagal intuicij\u0105, o ne patikrintas rinkodaros schemas. Pasitelkiant psichologijos ypatybes ir sujungus jas su rinkodaros galimyb\u0117mis, pavyksta daryti reik\u0161ming\u0105 \u012ftak\u0105 \u017emoni\u0173 pasirinkimams. Vartotojo elgsena \u2013 tai atskiras mokslas, kuris, pana\u0161u, man tampa vis \u012fdomesnis. Galima sakyti, kad toks mokslas leid\u017eia manipuliuoti [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,9],"tags":[273,275,283,331,352,1095,1098,518,612,1097,948],"class_list":["post-3079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knygos","category-tobulejimas","tag-knyga","tag-knygos","tag-knygosapzvalga","tag-literatura","tag-marketingas","tag-n-harhut-using-behavioral-science-in-marketing","tag-n-harhut-2","tag-rinkodara","tag-tobulejimas","tag-using-behavioral-science-in-marketing","tag-vartotojo-elgsena"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/kaciapaskaicius.lt\/wp-content\/uploads\/2024\/12\/20241116_1327230-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kaciapaskaicius.lt\/index.php?rest_route=\/wp\/v2\/posts\/3079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kaciapaskaicius.lt\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kaciapaskaicius.lt\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kaciapaskaicius.lt\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kaciapaskaicius.lt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3079"}],"version-history":[{"count":1,"href":"https:\/\/kaciapaskaicius.lt\/index.php?rest_route=\/wp\/v2\/posts\/3079\/revisions"}],"predecessor-version":[{"id":3083,"href":"https:\/\/kaciapaskaicius.lt\/index.php?rest_route=\/wp\/v2\/posts\/3079\/revisions\/3083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kaciapaskaicius.lt\/index.php?rest_route=\/wp\/v2\/media\/3071"}],"wp:attachment":[{"href":"https:\/\/kaciapaskaicius.lt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kaciapaskaicius.lt\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kaciapaskaicius.lt\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}